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SEM| Search Engine Marketing |
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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings. Search Engine Marketing Services. At the very top and down the right hand side of the major search engines, you will find something called sponsored listings. Love them or hate them, Sponsored Listings work. They provide a quick and affordable way to capture highly qualified shoppers within minutes of placing your ads. It is an excellent opportunity to choose exactly what specific search terms you would like to be found under and pay only for those who click on your listings. The vast majority of clicks on a search engine are in the upper left hand corner of the results. Top placement within this area can generate massive traffic. We offer full service solutions for setup, management, conversions and reporting within both Google and Yahoo's pay-per-click search portals.   PPC Management. Your goal should be to generate the highest amount of qualified search engine traffic for the least amount of money and effort. That is where we come along. Maximizing the results of your Pay-Per-Click account is our business. We provide strategic online internet marketing strategies for an increased presence within the search engines. Our staff has been managing Yahoo/Overture accounts since 1998 (back when it was called GoTo). We have since earned the title of Overture Ambassador. We are also experienced and qualified to provide full service setup and strategic management services within Google Adwords. Internet Marketing Strategies. Most people (including your competitors) make the mistake of targeting only a small number of the most popular key phrases (search terms). Unfortunately, these key phrases are typically the most expensive as well. Our services will show you hundreds of additional key phrases that are currently being used to describe your specific products and/or services. The research we will show you will be based on actual recent search query data from Google. We have consistently found that for every one product or service, there is typically dozens, if not hundreds of various search terms used to describe that one specific item or service. While some of these key phrases are considered "secondary," collectively they make up for A LOT of traffic and best of all, most of these search terms are NOT being targeted by your competitors and are available for a lower cost per click. This strategy plus well written titles and descriptions will deliver MORE qualified traffic to your site and lower your overall average cost-per-click! Link Building Services. Today's major search engines monitor incoming links (link popularity) from other relevant and/or quality websites as a major role in determining who ranks above whom. Focusing on quality websites AND the proper use of anchor text within those one-way, incoming links have proven to be extremely effective in generating top rankings. Local Listings. For years there were only two main ways of having your website listing appear on the first page of the major search engine results (sponsored listings and "free" listings). Today, Google and other search engines are adding something called "local listings." The concept is that when a search term includes a geographic location such as Orlando hotels, Google is (typically but not always) beginning to include a map with local listings that include 3 or 10 listings next to the map. Similar to the ten organic listings directly below, Local Listings are essentially free listings (i.e. no “click-through” fees). Rankings criteria is based on a number of things including optimization, proper geographic information listed on your website, getting positive "reviews" through third party websites. Our Local Listing service includes submission to the proper local listing categories within the major search engines, submission to key “data providing” websites that are believed to improve your ranking within Google’s local listings, setting your geographic locations on your website and within Google’s Webmaster Tools and suggestions on how to generate positive reviews. 
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Newsflash
SEOBOOK's Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and insightful thinking on the long term competitive advantage of classic search engine optimization vs. pay per click. His writing style is hungry and tone passionate. Aaron's got his Mojo on in this delightfully self-effacing comparison of SEO & PPC's long-term value. Does PPC Make SEO Lazy? |